AI Content Engine — Investment Value Calculator
Client inputs → automatic ROI, payback, and upside scenarios (matches your spreadsheet).
Inputs
Company Revenue
$
AI System Investment (Year 1)
$
Marketing Budget (% of revenue)
%
Content Marketing (% of marketing budget)
%
Video & photography allocation (internal)
%
Cost reduction in video and photography production (%)
%
Gross Margin (assumption)
%
Upside scenarios (editable)
Scenario A
assumptions
Performance uplift (proxy reputation)
%
Proxy metric (not in ROI math)
Sales uplift (as % of revenue)
%
Scenario B
assumptions
Performance uplift (proxy reputation)
%
Proxy metric (not in ROI math)
Sales uplift (as % of revenue)
%
Scenario C
assumptions
Performance uplift (proxy reputation)
%
Proxy metric (not in ROI math)
Sales uplift (as % of revenue)
%
Notes: This calculator mirrors the Excel formulas (marketing → content → demos → replacement → savings; plus upside scenarios).
Core results
| Marketing Budget | $980,000 |
| Content Marketing Budget | $196,000 |
| Year 1 — Video Demos Budget | $98,000 |
| Annual savings (run-rate) | $58,800 |
| Cost reduction in video and photography | 60% |
| Payback (months) — base savings | 10.2 |
| 2-Year ROI (Base: cost savings) | 18% |
Upside scenarios
Scenario A
Upside
Incremental sales
$35,000
Incremental profit
$14,000
2-Year ROI (Total)
46%
Payback (months)
8.2
Total ROI = savings + incremental profit
Scenario B
Upside
Incremental sales
$70,000
Incremental profit
$28,000
2-Year ROI (Total)
74%
Payback (months)
6.9
Total ROI = savings + incremental profit
Scenario C
Upside
Incremental sales
$140,000
Incremental profit
$56,000
2-Year ROI (Total)
130%
Payback (months)
5.2
Total ROI = savings + incremental profit
| Scen. | Sales | Profit | ROI (2yr) | Payback (mo) |
|---|---|---|---|---|
| A | $35,000 | $14,000 | 46% | 8.2 |
| B | $70,000 | $28,000 | 74% | 6.9 |
| C | $140,000 | $56,000 | 130% | 5.2 |
ROI (2yr) = savings + incremental profit